COLLABORATIVE DESIGN PRACTICE - TASK 2

 Fadil puthiya madathummal peediakandy / 0354579

Collaborative Design Practice / B'Creative Media / Taylor's University

Task 2 
We began by developing our ideation according to the suggestions that Ms. Lilian gave us. However, Ms. clarified following a consultation that the design and other things could not be filled until an art direction had been created, so we started working on that

We split the work to the group members, I got the task of creating the flyer designs for kita keto advertisement

I made these two flyers

Later on ms lilian gave us feedback to use proper colours and use the mascot designs in the flyers for better brand identity

Later on, I made these flyers and I added the design elements and mascot in the background while following the colour palette

Next up we made design concepts but The client informed us that they did not want any references to pumpkin or roti canai anywhere in the logo wordmark. Because we created a more roti canai and pumpkin-related logo, the majority of our logo concepts and designs were abandoned, and we now need to come up with entirely new ones.

After that, we worked on the logo design and made many iterations before arriving at this concept, which we decided to put into use

The mascot designs were also in progress at the time

This was the initial idea but later on we changed to this design and finalized it

Meanwhile we also had motion graphics and we were doing thumbnail sketches

Then we also had Instagram posts for advertisement

Final Submissions

Final PDF submission of task 2 project

Final PDF submission of task 2