ADVANCED TYPOGRAPHY - TASK 2
25/09/2022 - 10/10/2022 (Week 5 - Week 7)
Fadil puthiya madathummal peedikakandy / 0354579Advanced Typography / B'Creative Media / Taylor's University
Task 2 / Key artwork & Collateral
Instructions
For this task, we are required to create a wordmark/lettering/monogram,
Finding ideas was difficult at first, but I eventually focused on what I wanted to portray in this key artwork. My concept was to create artwork in the style of an ocean/water-themed logo. I got some artwork after many attempts and a lot of drawing water splashes.
- using either the initials of our name, first name, or pet name.
- need to explore and compose as many permutations and combinations of these initials.
- must be an elegant solution, not complicated or confusing that leads to a functional and communicable key artwork.
This key artwork will later be used in Task 2(B)
1.1, KEY ARTWORK VISUAL RESEARCH
1.2, Idea sketching
First I started sketching out some ideas I had in mind. I still remember the first time we had to do something liken this it was really hard. But this time I had better coordination and felt easier
First I started sketching out some ideas I had in mind. I still remember the first time we had to do something liken this it was really hard. But this time I had better coordination and felt easier
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Finding ideas was difficult at first, but I eventually focused on what I wanted to portray in this key artwork. My concept was to create artwork in the style of an ocean/water-themed logo. I got some artwork after many attempts and a lot of drawing water splashes.
Mr. Vinod preferred this one and instructed me to put more work into it.
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First draft (26/10/2022) |
He told me to simplify it by removing the other elements and
keeping the "F" in the centre, and to add more details and refine
it.
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| Refining process (26/10/2022) |
Digitization of key artwork
I spent more time on the f, changed the shape slightly, and added more
details to make it more interesting.
Final version
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| Key-Artwork final (26/10/2022) |
Animation
I wanted to animate this as like a splashing water effect so I used
adobe illustrator to draw all the frames
Turns out I drew a little too much and it was 64 frames in the end
Results
I got two outcomes
But I chose to go with the original outcome
Product design
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| Cosmetics product (26/10/2022) |
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| préservatifs en latex (26/10/2022) |
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| Honey jar (26/10/2022) |
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| Coffee shop window (26/10/2022) |
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| T-shirt design (26/10/2022) |
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| Mug product logo (26/10/2022) |
Animated key artwork final outcome
FEEDBACK
Week 6
General feedback: To make it more interesting and not to rely on
the graphical elements, try to simplify the whole design into a simpler
"F" only
Specific feedback: The idea is nice, work more on refining the letter
more precisely and add/remove more elements to make it look
interesting
Week 7
General feedback:
Show the purpose of your logo. Logos are designed to express
identities, such as a person's or a brand's image. Some designs,
known as responsive logos, change shape in stages depending on
size.
Specific feedback: Almost there, have a little bit of
work to do to accurately portray what you're aiming for
Week 8 - No Feedback (Independent Learning Week)
Week 9
General feedback: should avoid using too many non-key
artwork-related objects in the 6 posts.
Specific feedback: The design of many products, as well
as overall unity, is required.
REFLECTIONS
Experiences
To be honest, I enjoyed doing this task. I liked how we had to find
something that the students were interested in and turn it into a
trademark/logo using what we had learned thus far.
Observation
Although the animation and product design portions of this
assignment took a long time to complete, it was enjoyable. I'm not
sure if I should be happy with the animation, but I know I worked
very hard on it as well.
Findings
For the first time, I designed and animated a logo. I realized that a
logo is an element that must effectively represent a product or brand.
It was interesting to see how things came up in my head and how they
turned out to be in the end
Further reading
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| The meaning and value of typography for graphic designers https://titandizajn.com/en/the-meaning-and-value-of-typography-for-graphic-designers/ |
It is impossible to imagine graphic design without typography. Using typographic elements in creating various visuals is crucial because they are leading elements in the visuals. Textual visuals are popular in the last few years so a thorough knowledge of typography is important for each designer
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| What is brand identity by Deanna deBara https://99designs.com/blog/tips/brand-identity/ |
Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable
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