TYPOGRAPHY - TASK 3A: TYPE DESIGN & COMMUNICATION

15/05/2022 - 12/06/2022 (Week 8 - Week 12)

Fadil puthiya madathummal peedikakandy / 0354579 / Batchelor of Design (Hons) in creative media

TASK 3A: TYPE DESIGN & COMMUNICATION


Lectures

WEEK 9
During week 9, we were given feedback on our font sketches and digitization process.
Instructions for font designing in FontLab (24.05.2022)
WEEK 10
During week 10, we got further feedback on our final digitized fonts on Illustrator and were briefed on upcoming task 3B.

Instructions

Task 3A / Type Design And Communication
This task is divided into two parts; 3A and 3B.
For the task, we are required to design a limited number of western alphabets. To begin, choose an existing font design that adheres to the direction that we would like to head in. Study the font carefully by analyzing its anatomical parts.
We will endeavor to create a typeface that has the hallmarks of a good typeface; subtlety, character, presence, legibility, and readability. 

These are the letters we have to design
a e t k g r i y m p n ! # , .
The first step to achieving this is to draw sketches, But inorder to get it right, we got to look for visual research of various fonts out there. But I did'nt do it at first and I thought it was easy and just went ahead a sketched some fonts in illustrator
Then the lecturer saw this and laughed.....He said I obviously didn't watch the videos or did any visual research

HE was right, I didn't do both lol

So I started researching a bit





after watching the instruction videos and doing some visual research I drew some sketches in photoshop
First sketches 24.05.2022

But I wasn't quite satisfied with this, so observed more fonts and sketched some again

further sketches (27.05.2022)

This time Instead of making a font completely from scratch, I used some similar fonts to the shapes and sizes right
I liked how the fourth one ended up so I decided to further digitize that one
I got the inspiration form the font 'sean Henrich ATF extra bold'

sean Henrich ATF extra bold

First, I imported the sketch from photoshop to illustrator

Then I started to remake it with the pen tool in illustrator

The first letter took about ten minutes to get right... I realized that this wasn't easy as I expected 

Further progress

The hardest one to get right was the letter M

Then after finishing all of the words, I made them into a single vector shape

Final version
Finalized font (31.05.2022)

The next step was to put them in FontLab 7

After exporting all the letters, I opened a new metrics tab and adjust the kerning and letter spacing indvidually.


I named my font 'SHKOVA'

Then I exported the font as a .ttf file

FINAL OUTCOME







Typo Poster A4 - JPEG 12/6/2022


Typo Poster A4  - PDF 12/6/2022


Gdrive font file .ttf :

FEEDBACK

Week 8

General Feedback: Feedback is not provided due to not having classes (Independent Learning Week) 
Specific Feedback: Feedback is not provided due to not having classes (Independent Learning Week)

Week 9 

General Feedback: Do more research on different fonts, watch the recorded videos as provided, 

Specific feedback: Make sure that you use other fonts as reference or else the fonts will be inconsistent. redraw all of the sketches and put the previous sketches on the blog. #1 and #2 are not consistent at all, the sketches in photoshop are a bit consistent but need to explore more.

Week 10 
General Feedback: There is a huge improvement in the sketches, unlike last week, well done. Now proceed to the digitization of this font

Specific feedback: the letters are fairly consistent, The font is also thick enough for readability and style.


REFLECTION
Experience
Typography task 3A was the most difficult project so far in the typography module, My time management was messed up because of this project. The sketching was quite easy and fun, but when it comes to digitizing the sketch in illustrator, I struggled a lot to get every letter properly formed. I cannot say it was a pleasant experience designing this but I'm glad that I did.

Observation
I got to create a font by myself for the first time, and I also got to learn more about adobe illustrator and FontLab 7. After this project, I kind of understand how a font should properly have kerning, letter spacing, and alignment. I explored lots of random typefaces to find one I liked so I made a different font by learning what characteristics that font had. 

Findings
I got to know that digitizing a font is harder than We think, every single change can cause a difference or inconsistency in a letter, I hope I don't have to do this again mainly because I am not a big fan of shaping and adjusting a letterform. The typeface I made is not perfect, There are some deformities that I would like to change if I had more time, But overall I'd say I'm a bit satisfied that I dome something I once thought was impossible to do in such a short amount of time.


FURTHER READING
The making of artistic typefaces by sendpoints

A creative, hands-on approach to the ever-popular field of typography design, The Making of Artistic Typefaces is a showcase of handcrafted types as well as a toolkit of ideas and practical skills for creating fonts. Type-loving creatives will find instructions on how to re-create dynamic typefaces, as well as examples of individual fonts that include details on the materials used and their use in real-world applications such as poster design, book covers, and event branding. Featured projects include lettering created with 3D printing and spray paint, flowers and chocolate shavings, paper folding and cutting, large-form pieces constructed from plywood and cement, coins, candy sprinkles, and a variety of stamping techniques, such as rubber stamps, wood blocks, and even carved potatoes. A broad range of projects and detailed creative guidance make The Making of Artistic Typefaces a perfect choice for anyone looking to escalate their love affair with innovative type and design.

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